Bruce Willis’ Rep Refutes Report That He Sold His Digital Likeness to Deepfake Company

Bruce Willis’ team is dismissing the notion that the star sold his digital likeness to a deepfake company. Recent media reports, including one from The Telegraph, suggested that the actor sold his rights to Deepcake to authorize the creation of a “digital twin” of himself to appear in projects following the announcement that he has stepped away from performing. Although reports stated that this made Willis the first Hollywood personality to set up such a deal, his team denies the existence of any such arrangement.

Bruce Willis’ Rep Refutes Report That He Sold His Digital Likeness to Deepfake Company

Via: The Hollywood Reporter